Report

Competitive Research Report May 2026

The Competitive Arena of Salary Calculators
for Foreign Nursing Workers in Israel

An in-depth analysis of the 10 leading platforms on the market
— features, prices, traffic data, and a roadmap
of strategic recommendations
to strengthen oved-zar.co.il's competitive position in 2026.

Employers 50,000+ IL Market  |  6,443.85 ₪ Minimum Wage Nursing  |  Competitors 10

88%

From the market offers only a free calculator

₪50

Price slip on the market

3

Active SaaS platforms

10

Competitors analyzed

EXECUTIVE SUMMARY

The market in brief — three competitive layers

An in-depth study of the Israeli arena for salary calculators for foreign nursing workers reveals a polarized market: on the one hand, huge content portals that scrape enormous organic traffic (iSavta, Kol-Zchut), on the other hand, specialized SaaS platforms (oved-zar, Maasicom, Hakeren) with different business models, and in the middle — nursing company websites that offer a basic calculator as a lead magnet.


Weaknesses and Gaps

  • Significantly lower organic visibility than iSavta and All-Right in search results
  • There is no clear/transparent pricing model on the landing page (compared to Maasicom, which displays 50 NIS)
  • Lack of verified reviews and quantitative social proof on the page
  • No dedicated mobile app (all competitors suffer from the same problem)

Strengths of oved-zar.co.il

  • A comprehensive platform that includes a calculator, slips, pension tracking, and account finalization — not just a single calculator
  • Quick update on the 2026 minimum wage (6,443.85 NIS) and new regulations
  • Free registration without a credit card — low friction to enter the funnel
  • Coupons in Hebrew, English, and Russian — a real cultural advantage over competitors